News

A gym-goer after realizing what sorbitol and glycerin are.

Sorbitol and Glycerin in Protein Snacks: What T...

In the wellness world, it’s been trendy to get freaked out by any ingredient that doesn’t sound like it’d be found in the average pantry. Sugar, milk, cocoa, and other...

Sorbitol and Glycerin in Protein Snacks: What T...

In the wellness world, it’s been trendy to get freaked out by any ingredient that doesn’t sound like it’d be found in the average pantry. Sugar, milk, cocoa, and other...

Recomp Diet Snacking: What You Should Be Eating When You're Building and Cutting at Once

Recomp Diet Snacking: What You Should Be Eating...

The cut is one of the hardest parts of getting into shape and managing your physique. You have to cut out calories that you’ve gotten used to eating every day,...

Recomp Diet Snacking: What You Should Be Eating...

The cut is one of the hardest parts of getting into shape and managing your physique. You have to cut out calories that you’ve gotten used to eating every day,...

 A gym-goer ditching a can of tuna and choosing protein cookie dough instead

Why Gym Culture Went From Tuna Cans to Protein ...

20 years ago, if we told you that gym bros were going to start ditching tuna cans and eating cookie dough specifically to get bigger gains, you’d look at us...

Why Gym Culture Went From Tuna Cans to Protein ...

20 years ago, if we told you that gym bros were going to start ditching tuna cans and eating cookie dough specifically to get bigger gains, you’d look at us...

A woman getting ready to enjoy protein cookie dough as a macro-friendly IIFYM dessert

IIFYM and the Dessert Problem: How to Flex Your...

“If It Fits Your Macros,” or IIFYM, is one of the most popular diet plans out right now. It’s not restrictive, you don’t have to spend all day counting every...

IIFYM and the Dessert Problem: How to Flex Your...

“If It Fits Your Macros,” or IIFYM, is one of the most popular diet plans out right now. It’s not restrictive, you don’t have to spend all day counting every...

A bodybuilder on a cut eating a low-calorie protein cookie dough snack to protect their gains

Cutting Season Snacks: What to Eat When Calorie...

Cutting season is probably a bodybuilder’s worst nightmare. You have to cut back on so much, but you still have to meet your macro needs to keep your gains, or...

Cutting Season Snacks: What to Eat When Calorie...

Cutting season is probably a bodybuilder’s worst nightmare. You have to cut back on so much, but you still have to meet your macro needs to keep your gains, or...

A person tasting a chalky protein bar beside a flavorful protein cookie dough alternative

Why Protein Tastes Like Chalk (And Why Yours Do...

If you’ve tried protein snacks or whey powders, you know that the vast majority of them taste like chalk. At least, that’s the nicest way we can word it in...

Why Protein Tastes Like Chalk (And Why Yours Do...

If you’ve tried protein snacks or whey powders, you know that the vast majority of them taste like chalk. At least, that’s the nicest way we can word it in...