A lot of the time, folks see our marketing and the “high-protein” part of our cookie dough bites, and they think that our bites are purely for the most athletic types who check their macros, have to get to the gym multiple times per day, etc.
We definitely have plenty of fitness-oriented customers, but that’s not all we’re here for. We’re dedicated to providing high-quality snacks with real benefits to everyone.
One of the ways that shines the most is that our protein cookie dough bites are perfect as an on-the-go snack. They’re among the best grab-and-go protein snacks you can keep in your bag or desk drawer - protein snacks you can eat anywhere, anytime! Whether you’re a bodybuilder protecting your gains, or an office worker who just can’t afford to waste your lunch break.
We don’t just make statements here at FUUL, though. We’ve got the facts to back it up.
Here’s why FUUL protein cookie dough bites are the perfect on-the-go snack for everybody - whether you’re racing through meetings or wondering can you eat protein cookie dough for breakfast.
1. Protein is Slow Burning and Filling
One issue with a lot of snacks is that you’re only getting empty calories that taste good. Think about a bag of chips. You can eat the whole bag, even a rather large one, and you’ll be hungry an hour later.
Sure, you've got some food in you quickly, but if it doesn’t have any staying power, you’re just going to end up looking for more, overeating, or sitting there hungry while you’re unable to go eat again. Especially if we’re talking about a worktime snack.
FUUL protein cookie dough bites are packed with 15 grams of protein. That’s a little over half the protein found in a full chicken breast that you would eat for a proper meal.
That protein does help you repair your muscles and grow them, but it also burns slower than those empty calories that you might be used to.
You’re going to feel a lot fuller faster, and you’re going to stay full for a lot longer. Let’s say you need to run an errand on your lunch break, and you don’t have time to grab a proper meal. You can eat FUUL on the go on your way to do that errand, and because it has so much protein, you’re not going to spend the rest of your shift starving.
If you are more fitness-oriented and need to keep delivering protein to your hard-worked muscles, that high-protein boost is perfect for your between-meals snacks.
2. Healthy Fats
The F-word is a dirty word to much of the fitness community, and it’s certainly not one that tends to make people think positive thoughts in the more casually wellness-oriented community. However, fats are crucial, and you need them in your snacks.
The key is to ensure your snacks have healthy, wholesome fats, and they need to be present in the right amount, too - something we kept top of mind when developing FUUL and defining what to look for in a healthy cookie dough.
You don’t want every snack to be a fat-filled sweet, but your body needs fat reserves to eat on when you end up in a calorie deficit, and if you’re eating on the go, you’re likely going to be doing that quite a bit.
In FUUL, we have fats from a couple of wholesome sources, and the amount is mitigated to a healthy 8 grams of fat. That’s enough to give you a healthy reserve, but it’s not so much that you’re going to see it settle in places you don’t want it. Especially if you’re eating healthy at mealtime and getting your regular exercise in.
3. Low-Sugar
Sugar is another word that people hate to hear when it comes to wellness and fitness, but it’s not the evil part of the food pyramid many think it is.
We use only 6 grams of sugar in an entire bag of FUUL, and your daily allowance for the average body is 48 grams per day. So, you’re nowhere near hitting your daily allowance even if you eat the whole bag.
This enhances the taste of our protein cookie dough bites, but we’ll get to that later. In a functional sense, it’s a quick boost of energy.
You’re on the go. Maybe you’re getting home after a long session at the gym and have a lot to do before you can cook, or you’re halfway through your shift and have hours left to go, a little boost to perk you up is important.
However, it’s not enough sugar to cause you to crash out an hour later, and it’s nowhere near enough to be unhealthy for you.
This is how you enjoy a sweet treat the right way. And if the question "is protein cookie dough is good for a busy lifestyle?" ever crossed your mind, FUUL is your answer.
4. It Tastes Great
We won’t even try to pretend. When the word “protein” is in the title of a food item, it usually tastes horrible. No one genuinely likes those chalky protein bars or shakes. However, FUUL actually does taste good.
This is because we’re not afraid to use sugar properly, and we don’t shy away from flavor. We focus on balancing those things out and making sure each ingredient is worthwhile.
For you, this is more important than it seems. If you’re eating a snack in a rush, it typically means that you’re busy. You’re hustling to get things done, and you don’t even have time to enjoy a nice meal.
A touch of sweetness and great flavor is a huge morale boost. You might be busy, and you might be burning your candle at both ends, but that little sweet treat, like our chocolate chip, which reminds you of eating cookie dough right out of the tube, can perk you up and put you in a good mood.
It’s not all about making gains and counting macros. Your happiness is important, too. And let’s be real—when it comes to snacking smart, there’s a big difference between protein cookie dough and protein bars - both have their place, but one actually feels like a treat.
FUUL is the Balanced Protein Treat You Like to Eat
When you choose FUUL for your protein snack, you can trust that you’re getting a balanced snack, because we know exactly how to choose the best protein cookie dough, and we build ours accordingly! Every ingredient is used in just the right amount to maximize the positives and minimize the negatives. That’s not all, though.
It actually tastes good.
When you enjoy healthy food, you’re more likely to stick with it.
Try FUUL Today
If you want a great snack for on-the-go, need a protein boost after the gym, or just want a tasty treat like our birthday cake flavored cookie dough that’s balanced instead of loaded with junk. Try FUUL today - fuel up, feel good, and snack smarter wherever life takes you!
Have a question, need help choosing a flavor, or just want to learn more about FUUL? Contact us—we’re here to help you snack smarter.