Here at FUUL, we’re not about bro science. When we make claims, we like for them to be based purely on the facts.
One of our big claims is that our protein cookie dough snacks are a great choice for a wide variety of consumers, from bodybuilders to people who are just on the go during a busy workday.
Well, we don’t expect you to just accept that claim. Are protein cookie dough snacks healthy? Science says yes - and we’re breaking down exactly why. Here are 10 science-backed reasons protein cookie dough snacks are a great choice for your routine.
1. Protein Keeps You Fuller Longer
You’ve probably noticed that, when you eat a bunch of other snacks, you can eat a ton at once, and you still end up hungry well before you’d expect to.
That’s not the case with protein.
On top of burning it slower than empty calories, protein causes a hormonal response that tells you you're full. This has a lot of positive effects that we’ll cover later on, but in general, you eat snacks to fill up between meals. Having a snack that actually does that is optimal - and one of the key reasons to eat more protein in your daily routine.
2. It’s a Low-Sugar Option
Snacks tend to be on one extreme end or the other when it comes to sugar. You have the majority of wellness and fitness companies that make bland chalk to avoid having any sugar at all, and you have the opposite end of the spectrum that seems to challenge itself with adding as much sugar as possible.
FUUL does it right.
You get 6 grams of sugar in a bag of FUUL protein cookie dough snacks. That’s enough to add a good amount of sweetness without being overbearing, and you get a little bit of zip from it. However, it’s a tiny fraction of your daily allowance, and it’s not enough to be bad for you.
3. Protein Cookie Dough Snacks are Comfort Food without the Guilt
When you read “protein cookie dough bites,” you likely think of junk food, and maybe there’s a little protein in there. That’s not the case.
A lot of snacks leave you feeling guilty when you’re done with them, if they actually taste good.
FUUL is made from the ground up to give you the cookie dough experience you crave, but you only get wholesome ingredients that are purposefully chosen for a well-rounded and beneficial snack. It’s one of the best answers to the question of why eat protein cookie dough instead of traditional sweets?
Taking the guilt out of a pleasant snack time gives you a morale boost you can’t ignore, and FUUL’s great taste and balance are scientifically proven.
4. You Can Lose Weight
Weight loss is difficult, and it often requires you to suffer through a calorie deficit with zero snacks. That’s a bad way to go about it, because when you finally cave to your cravings, you cave hard and overindulge.
FUUL handles this in two ways.
Like we said earlier, FUUL’s protein content releases a hormone that tells your body it is full, and it burns slower. However, it also has 8 grams of fat to help build your fat reserves in limited amounts. This leaves some fat there to burn while you still feel full, and the protein sticks around longer to actually be beneficial.
You feel full longer and don’t need to consume nearly as much, and you get positive effects you can notice almost immediately, as well.
5. Snack-Friendly Portions
Protein is great, and if you’re reading this, you likely need more than the average person. However, some protein products go way overboard in an attempt to entice you, and you can easily overdo it. The average person only needs 50 grams per day. If a protein snack has 25 grams jammed into it, you have to limit what you eat at mealtime to keep from overdoing it.
FUUL has 15 grams. That’s enough to give you the boost you need, but it’s not so much that you need to carefully manage the rest of your macros for the day. That balance is part of why eating protein cookie dough makes sense for so many different lifestyles.
6. FUUL is Great for Athletes
If you’re living a very athletic life, FUUL can be the ticket to maintaining your muscles and growing them.
You need more protein than the average person, and that is usually pretty difficult to do with your normal meals. If you’re a bodybuilder, you’re probably used to adding protein supplements throughout the day.
Well, those things taste horrible, but our protein cookie dough bites give you protein you need to maintain your gains and enjoy yourself. That’s exactly why so many athletes turn to protein cookie dough to build muscle - it delivers the protein you need, without the chalky, synthetic taste of traditional supplements. It can be the difference between staying bulked up or losing progress the moment your protein intake drops.
7. You’re More Likely to Stick to it
Most people don’t stick to healthy snacks for long, because they’re not getting the dopamine release they want from their snack. It’s not enjoyable, and the stuff tastes like chalk.
Protein cookie dough bites taste great, and that gives you that endorphin boost you’re looking for with a snack. As such, you’re a lot more likely to stick with it instead of switching back to chips a week later like most other protein options. That’s the power of healthy cookie dough that actually satisfies you mentally and nutritionally.
8. Convenience Helps You Stay on Track
Humans are, at their core, animals. Animals always want to take the path of least resistance.
When you choose to eat healthy, but it takes a lot of time and effort, you usually give up. At least, that’s what it looks like statistically.
Fuul makes it easy. And when convenience meets function, it reinforces one of the biggest reasons to eat more protein: staying consistent without overthinking your snacks.
9. Wholesome Ingredients are Easier on Your Body
We all hate mile-long ingredient lists with random chemicals, but our protein cookie dough bites don’t have any of that. Just simple ingredients that are purposefully used and perfectly fine for your health - the kind you'd expect from the best protein cookie dough formulas made for real people, not just macros.
10. Fat is Good for You
Fat gets a bad reputation, but it’s actually essential for absorbing fat-soluble vitamins, hormone regulation, fuel reserves, and more. You just need the right amount of it, and that’s what FUUL offers.
Try FUUL Today
If you're looking for a scientifically backed snack - whether you're craving classic chocolate chip or something more playful like birthday cake flavor dough - FUUL is your go-to. Try it today!
Contact us if you’re still not sure how cookie dough fits into a science-backed routine - we’ll gladly prove that smart snacking can still taste like dessert.